Archive | October, 2010

Get Spooked With Real-Life Ghost Stories On Halloween Night

29 Oct
One of NYC’s best-kept secrets, the Merchant’s House Museum, is the former home of merchant Seabury Tredwell. Step in and learn all about the domestic life of a wealthy merchant family between the 1835 and1865, when the city transformed from a mercantile seaport into a thriving metropolis. There’s so much history here, of course, there’s bound to be ghosts! So, get ready to get your spook on Sunday night when the museum’s official ghost storytellers will read selections from 19th-century terrifying tales. Also on tap? Real-life highlights from actual supernatural occurrences, all told in a parlor set up for a Victorian-era funeral. Let’s hope the Tredwells don’t object.

Sunday, October 31, Performances at 7 p.m. and  9 p.m.; Merchant’s House Museum, 29 East 4th Street; 212-777-1089
for ticket prices and information, click here.

You’re Invited To Our VIP Friends & Family Sale!

28 Oct

It’s that time of year again, and we’re not talking about Halloween. Starting today, we’re offering all our friends and family (that’s you!), 40% off everything in stores and online. This VIP sale event will help you whip your wardrobe into shape stat, with almost half-off the coziest sweaters, cutest dresses, and, of course, more denim than you can shake a stick at. We’d start browsing now though—the insane prices end Monday.

To access this exclusive offer, valid from October 28 to November 1, 2010, print out the coupon above for in-store purchases or enter code “7FAMFF10” at checkout online.

Twitter Treat: Win Some Free Jeans Just By Retweeting!

27 Oct

Now, this is easy! We’ve teamed up with Purseblog, your #1 source for all things bag-related, for a competition that just requires you to click a button. It’s simple—all you have to do is retweet the below for a chance to score some free 7FAM jeans of your choice!  Talk about a sweet tweet.

RT and follow @7FAM & @Purseblog for your chance to win a pair of 7FAM jeans of your choice! Ends 10/29 #denimgiveaway


I Want Candy! Learn (And Taste) The History Of America’s Sweet Tooth

27 Oct

Before you pig out on all that Halloween candy, consider (and try!) the History of America’s Sweet Tooth. This seminar from food historian Francine Segan at the 92nd Street Y in Tribeca traces our candy cravings back to 1776, and hits all the high notes up until the present; think “election cakes” outside polling centers, sugar rationing in WWII, and the reason why ” as American as apple pie” is a huge mistake. Plus, get the back-story on some of the most popular desserts like Martha Washington’s Currant Cake, Boston Cream Pie, and the 1930s “Mystery Cake” and there’s lots and lots of yummy nibbles. Trust us, your post Halloween gorging will be so much more informed.

Friday, October 29, 12 p.m., 92Y Tribeca, 200 Hudson Street (at Vestry Street); 212-601-1000

Kim Kardashian Shows Off Her Curves In Our Gummies!

26 Oct

Kim Kardashian is world famous for those killer curves, and we think our denim may have something to do with it! She’s been rocking our Gummy style for a while now, and she broke the Gwenevere style in black out at a recent FusionBeauty bash. The style is super slim and skinny, and hits right above the ankle, meaning there’s no bunching, and Kim perfectly paired them with some stacked stilettos, a tough leather jacket, and lots and lots of chains. Keeping up never looked so easy.

7 Obsession: A Furry Vest You’ll Never Take Off!

25 Oct

The air is crisp, the leaves are getting all golden, and all we want to do is sip hot chocolate at a cozy bistro,  go apple-picking with a cashmere-clad man, or people-watch all the new fall outfits from our favorite brunch booth. So, we’re kinda digging the fact that we found the perfect outfit for all three of these fall scenarios, and pretty much everything else. We’re talking about our Fur Vest100% Mongolian lamb fur (PETA-friendly) that’s a little bohemian and as comfortable as a cloud. We’ll pair it with some jeans, rock it with a T-shirt, and layer it over our new cocktail dress, caridgan, tunic…you get the point. We want it now!

Catch A Kubrick Classic Tonight At Anthology Film Archives

25 Oct

If you’re prone to the Monday blues, we think there’s nothing better to get you through your work day than the thought of movie night. Lucky for you, Stanley Kubrick’s classic, Paths Of Glory, is playing this evening at the Anthology Film Archives, one of NYC’s best hidden spots for cult flicks. Perhaps the film that truly established Kubrick’s genius reputation, the penultimate, ’57 courtroom drama (banned in France for 18 years), will start your week off on a rousing note—Kirk Douglas’s performance will literally give you chills. Tuesday, here we come!

Paths Of Glory, 7 p.m. to 9 p.m.; Anthology Film Archives, 32 2nd Avenue; 212-505-5181

Trend Watch: Cool Sheers & Cut-Outs Give Some Classic Staples A Sexy Slant

22 Oct

Occasionally, we all feel a touch compelled to show some skin. We’re not talking full-on exhibitionism, but just a flash of exposure is all we need to take a typical pair of jeans and turn them into something a tad more provocative. Enter our latest batch of essentials with stylish cut-outs and sheer panels. From these High-Waist Skinnys to our long-sleeved Mesh blouse, here are a few 7 styles that give concept of “peep show” a whole new vibe.

Above, from left: 7*7*7 Highwaist Skinny Cutouts in Dark Dusty Charcoal; Long Sleeve Mixed Mesh V-Neck Top; Mesh Racerback Tank; Long Sleeve Lace Dress



Belt It Up! Our Favorite Fall Belts

21 Oct

With winter weather looking more and more like it’s here to stay, your cold temp-ready closet should be close to ready. But, even if you’ve got a new fall coat or a handful of cozy sweaters, it’s important not to forget the little things—accessories, of course! And, we think nothing can change up an outfit than a strapping strap. With that in mind, we’ve put together a mini cheat-sheet of 3 fall belts that will cinch up your chic factor (get it?) in a major way.


Above, clockwise from top left:

Women’s Twiggy Belt: Slim and sleek, this skinny number will add some posh sophistication to your pencil skirt, or belted around a camel coat.

Women’s Ring Around The Waist: We’re already planning on wearing this over every cardigan we own—it’s tough and timeless.

Women’s Chain Reaction: More night-on-the-town than noon at the office, this belt is sexy, sexy, sexy, in a dominatrix kinda way.








Start Your Saturday Night Right With Our Fashion Now Party In Charlotte

21 Oct

Back in May, we gave Charlotte a little something to smile about with the opening of our very first North Carolina store, and, don’t you know, we’re still celebrating. This weekend, we’re helping you get your Saturday off to a rocking start at our 2,100 square foot boutique in the Southpark Mall, the city’s hottest shopping destination, with “Simon’s Fashion Now,” party. Come straight after brunch—for four hours we’ll be serving up the champers and mixing some sick beats, plus you’ll score 20% off all purchases during the event. At 4 p.m. all our fave looks will also work it on the runway for the mall’s not-to-miss fashion show. Just pace yourself—your Saturday night won’t know what hit it.

Saturday, Oct 23, 2010, 2 p.m. to 6 p.m., Fashion Show at 4 p.m.;  SouthPark Mall, 4400 Sharon Road, Charlotte, North Carolina.