Visit Us On Retail Therapy

20 Jan

As if you needed another reason to log on Facebook, 7 For All Mankind and PopSugar have teamed up to create the first denim based in-game store for the popular social online game Retail Therapy.  Using the same design aesthetic and architectural elements of our physical retail stores, the 7 For All Mankind in-game store gives players the opportunity to fill the racks of their virtual fashion boutique with merchandise from our spring 2011 collection.  Here’s how it works: players begin with an empty boutique and earn virtual money by selling product from participating retailers.  The more product a player sells the more opportunities they get to make improvements to their boutique and turn it into the boutique of their wildest (virtual) dreams.  The products sold in the game are replicas of real product that designers carry in their actual stores.  It’s kind of like playing virtual paper dolls, complete with cartoon avatars that players can dress up and style.  Because we are the first denim brand to have our own in-game store – and because the game is sooo addictive, we’re pretty stoked about our venture into the virtual fashion world.  Click here to play now!

One Response to “Visit Us On Retail Therapy”


  1. Tweets that mention Visit Us On Retail Therapy « -- - January 21, 2011

    […] This post was mentioned on Twitter by montecarlops, 7 FOR ALL MANKIND. 7 FOR ALL MANKIND said: Visit our store on @PSRetailTherapy! If you thought our clothes were cute in person…come see the cartoon version. […]

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