How To Care For Your Denim

3 Feb

I know everyone is simply dying to do laundry this evening, so I’ve compiled a list of denim care tips to maximize the shelf life of your favorite jeans.

  • Step Away From The Dryer – Keep your jeans looking as fresh as the day you first purchased them by air drying them – tossing them in the dryer is where most fading and shrinkage occurs.
  • Soften Up – That being said, air drying tends to make jeans a little stiff.  Avoid this by throwing in fabric softener when washing them.
  • Flip It And Reverse It – Wash jeans inside-out; this is particularly crucial to maintain the richness of dark washes.
  • Flying Solo – Brand new dark jeans should be washed by their lonesome to avoid dye transferring onto the rest of your prized garments.
  • Brrr It’s Cold In Here – Always wash your denim in cold water to avoid shrinkage; no one wants to get caught in jeans that are too snug.
  • Preserve Precious Details – Keep jeans with trendy embellishments, rips, and tears looking brand spanking new by washing in a mesh bag on delicate cycle.
  • Use Special Detergent – Give your denim the VIP treatment by investing in a detergent that’s specifically designed to keep jeans super soft and washes from fading.  Personally I love the Denim Wash from The Laundress, which can be purchased at any one of our U.S. retail stores or here.

Your jeans treat you right, so you should treat them right!

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