Spring Is In The Air!

9 Feb

After months of blistering cold weather across most of the country, there’s finally a light at the end of the wintery tunnel. The fashion world is buzzing about spring fashion, and we’re so excited to debut our latest spring styles. Our spring 2011 collection evokes a California lifestyle that revolves around casual sophistication and effortless style. This season’s ad campaign imagery showcases our rich denim-lifestyle by highlighting the collection’s simplicity of material and form. Take a peek at a few behind the scenes shots from our spring 2011 campaign shot by world renowned fashion photographers Mert Alas and Marcus Piggott. We brought on Creative Director Richard Christiansen from Chandelier Creative to assemble a team of fashion all-stars including stylist Patti Wilson, hair stylist Paul Hanlon, and make-up artist Tom Pecheux. Shot at a private home in Malibu overlooking Zuma Beach and the Pacific Ocean, our ad campaign features the beautiful all-American model Angela Lindvall accompanied by the approachably handsome Sam Webb. Get ready for spring folks, it’s heatin’ up!

For more behind the scenes photos and video, visit our Facebook fan page. To shop our newest spring arrivals click here.

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