Archive | April, 2011

McQueen Still King

29 Apr

We were stoked to find out that Kate Middleton choose to wear a dress designed by Sarah Burton of Alexander McQueen for her royal nuptials.  The dress embodied the classic elegance of English royalty while also staying relevant to 21st century fashion.  It just goes to show that McQueen is still King in the fashion world, and what would be more appropriate than an exhibit opening next Wednesday May 4th at The Costume Institute at the Metropolitan Museum of Art honoring the work of the late fashion designer.  Running until July 31, “Alexander McQueen: Savage Beauty” showcases about one hundred of the designer’s extraordinary pieces, from gowns to jackets and trousers to skirts – designs that constantly challenged modern perceptions of beauty, sexuality, religion, and art.  For more information about the exhibit visit the Met’s official website.

And for McQueen fans who don’t live in New York, there’s a book entitled “Savage Beauty” that takes the same retrospective look into his design career.  Buy the book on Amazon here.

Turn Up The Heat On Your Summer Style

27 Apr

It’s time to get your summer started!  We’re kicking off a series of summer soirees this Saturday April 30th with a bash at our Robertson store from 2-5PM.  Guests will have the opportunity to stock up on summer must-haves, cool off with refreshing cocktails brought to you by Veev, and enjoy DJ spun tunes.  Plus, get fashion advice from Lucky magazine style blogger Tiffany Ling Tse of Style Sophisticate.

And of course a shopping event isn’t complete without a fabulous gift with purchase.  If you make a purchase of $150 or more you’ll walk away with a bag of loot filled with products from OPI, Fake Bake, Sunday Riley, and more.

Don’t live in LA?  Not to worry because we’re hosting summer soirees in four other locations – complete with drinks, DJ, raffles, and gift bag.  See list below for all the details.  Hope to see you there!

Robertson

Saturday April 30th 2-5 PM

100 S. Robertson Blvd.

Los Angeles, CA

Soho

Saturday May 7th  2-5 PM

394 West Broadway

New York, NY

South Beach

Saturday May 7th  6-9 PM

1008 Lincoln Road

Miami, FL

NorthPark

Saturday May 14th  2-5 PM

8687 N. Central Expressway

Dallas, TX

Kierland Commons

Saturday May 14th  2-5 PM

15215 N. Kierland Blvd.

Scottsdale, AZ

Denim Goes Green

22 Apr

Being green IS easy! We like to pride ourselves on innovative fits and washes – and eco-friendly fabrics are no exception. Take for example our 100% organic cotton jeans in white for men this spring season. This white wash is presented on a substantial 11.8 oz. non-stretch, organic white denim with a pronounced vertical slub. The fabric starts off in its natural color of ecru and then bleached white. Not only is it on trend with the white denim craze this spring, but it also reduces your carbon footprint. The organic cotton white jeans come in four signature fits. Click here to check them all out.

Ladies, what do you do with your old jeans?  We reuse them!  For fall, we knitted recycled indigo denim into lightweight jersey and designed the totally cute Cait top. Effortlessly chic, locally produced, and eco friendly.  Available in stores and on-line late summer.  Here’s to a greener earth!

Sienna Miller Wears Our Silky Pleated Crop Pant

20 Apr

Sienna Miller was spotted looking chic and fabulous in our Silky Pleated Crop pant while leaving the Comedy Theater in London a few weeks ago.  Staying in line with our non-denim evolution, these pants are a clean and fresh silhouette leveraged across a fabrication that goes beyond indigo.  Made from a 6.9 oz. soft and silky fabric this pant has beautiful drape, while the twill construction echoes our denim fabrications.  Additional design features include ankle zippers, an elastic hem, and seams down the back of the legs.  These pants look great when paired with a chambray top (á la our spring ad campaign) or with a simple tank like Sienna does here.  What’s even more exciting is that they’re now available on our website!  Purchase your own pair here.

Tribeca Film Festival Opens Next Week

15 Apr

The Tribeca Film Festival takes off next Thursday April 21st with nearly 100 films ranging from documentaries to dramas.  While the festival offers everything a movie buff could ever dream of, I’ve compiled a few noteworthy tidbits.

First, for those of you who don’t live in NYC, the festival has select films and shorts that can be viewed online via live stream.  Virtual audiences even have the opportunity to vote on the best online feature to receive cash prizes at the TFF Awards show.  Now you can be a part of the excitement of the festival from the comfort of your own home!

Also, audiences can enjoy a night of cinema under the stars at the World Financial Center Plaza where several films will be shown for the Tribeca Drive-In events.  Films start at dusk and include interactive pre-show activities.  The best part?  It’s free.

 And finally, Malin Akerman who hosted the event for our “7 Fresh Faces in Film” Award at the 2010 Sundance Film Festival, stars in the film The Bang Bang Club alongside Ryan Phillippe and Taylor Kitsch.  Based on a true story, the film follows the lives of four photographers who tell the story of post-Apartheid South Africa through their art.  Can’t wait to check it out!

 For more information about the festival, tickets, movies, and more visit http://www.tribecafilm.com/.

Editors Preview Our Fall 2011 Collection

13 Apr

 

Last Thursday, we invited members of the press to the Soho Grand Hotel in NYC for an exclusive cocktail party to present our fall 2011 line.  We got to catch up with our editors while they sipped on champagne and browsed racks of the latest pieces from our men’s, women’s, accessories, and kids’ lines.

The fall women’s collection focuses on the free-spirited sense of adventure that defined pilots Amelia Earhart and Maggie Gee, creating a modern play of masculine and feminine that is truly “Aviator Chic.”  Our men’s collection focuses on traditional fabrics that have been redesigned in a contemporary context to reinvent wardrobe staples that are both rugged and refined.  Key pieces for women this fall include the aviator pant, bootcut and beyond (bootcuts in an array of fabrics and washes), tailored blazers, and cropped pants.  Vintage washes, chinos, and luxe corduroy make up the essential items for men. 

Attendees were loving the collection – tweeting and snapping pics of their favorite pieces while at the preview.  Top pieces included The Skinny in Worn Nakita, Jiselle Flare (a new fit!), corduroy blazers for women, camouflage print utility jacket for men, and distressed men’s jeans.

I’ve posted a few photos to give you a peek at what the editors saw.  What do you think of the fall collection?

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Enter the INTERMIX and 7 For All Mankind Spring Style Sweepstakes

6 Apr

INTERMIX and 7 For All Mankind are giving you the chance to win over $800 in spring style!  All you have to do is “like” both the 7 For All Mankind and INTERMIX Facebook fan pages and fill out the sweepstakes form found on the “Spring Style Sweepstakes” tab.  The sweepstakes form can be found on both Facebook pages and you only need to enter once to be eligible to win.

And now for the fun part!  One grand prize winner will receive a $500 INTERMIX gift card, a pair of 7 For All Mankind Bell Bottoms in Pale Blue Whiskered, and a pair of 7 For All Mankind Roll-Up shorts in Pale Blue Whiskered.  Plus, FOUR 2nd place winners will receive a $100 INTERMIX gift card and a pair of 7 For All Mankind Roll-up shorts in Pale Blue Whiskered.

Good luck!