Archive | January, 2012

Saturday Afternoon Delights

30 Jan

This Saturday was one of those rare, winter, NYC days where the weather is just warm enough not to have to pile on gloves, a scarf, a hat, long johns, and the heaviest down jacket you own to brave the whipping avenue winds.  At almost 50 degrees, the sun feels oh-so good pouring on your face and all a  girl can do is dream of the summertime (tan lines, how I miss thee)!  Well, this past Saturday, after a fab catch-up session with my bestie at Mojo, a well-deserved glazed croissant and a large skim latte, I decided it was time for a trip to MoMa to see one of my fave photographers.

Alex Prager is a self-taught photography GENUIS with such an unbelievable ability to produce incredible images.  Her work is vintage, retro, chic, and so L.A., which is where the blonde beauty hails from.  In November 2012, she shot for my personal favorite glossy, W Mag.  The only way to describe her photos is if Brad Goreski went back in time and styled an Alfred Hitchcock movie.  Her use of color is absolutely out of this world.  I could honestly browse these images for hours, and by the way, I decided on Saturday that I am totally getting a print framed for my living room one day!  Here’s some of her best work, in my professional opinion…

Love to love!

Meet our New BFF, B.E.E.

24 Jan

It’s about time we show off our Digital Denim Diva for Fit Month.  Drumroll please!! We’d like you to meet Blair Eadie of Atlantic-Pacific (who goes by her initials B.E.E., which we think is just adorable)! Blair is a California-based, fashion merchant by day and fashion blogger by night! A native east coaster who migrated west for her life’s passion (fashion, duh), Blair combines the preppy east with the edgy west on her blog.  Deemed the “Queen of Layering” by her blogger besties, we’re excited to see how she styles our denim all Fit Month long! Check out our Facebook page to learn more about this denim darling, including how she really feels about denim culottes… (Note: If you ❤ her Jean IQ, you can “one up” your knowledge by asking our Design team how to find the best denim styles for YOU here).

Hello Fit Month!

18 Jan

Fit Month is here!  Since we want you to know our denim inside and out, we’re pulling out the big guns to guide you through our assortment of styles.  Lucky for you, we’ve assembled a  Fit Guide to help you determine which pair of 7FAM denim will make your tush win all-around most enviable!  Are you a trendsetter with an unparalleled love of low-rise super flares?  Then you’d love the Andie and the Kaylie fits.  More of a skinny jeans and flats kind of girl? Try The Skinny and Roxanne fits!  Say you’re more of a classic, comfort-first dude?  Well, then you’d be best suited for our Relaxed, Bootcut and Brett fits.  Take a peek at all of our fits over on our Facebook page!  Stay tuned because this month, we’re introducing our special blogger BFF Blair of Atlantic-Pacific, and keeping you in the know about 7 special denim giveaways, as well as in-store styling sessions during the weekend of February 11th and 12th.  Be sure to check back here because we’ll keep you posted on everything you need to know for Fit Month!

The Road to Park City…

13 Jan


Everyone loves a good tradition, and here at 7FAM, we’re excited to announce that it’s finally film festival season!  That’s why we’ve just launched the Road to Park City – an exclusive sneak peek of our 5th Annual “7 Fresh Faces in Film” before we unveil them on January 20th in Park City, UT. We’ve gotten to know our seven fresh faces so well that they’ve answered questions about their lives for us.  Sure to be big screen successes in every premiere at the festival, we’re showcasing a gallery of our honorees over on Facebook. Check it out and follow us on Twitter for updates!