Behind the Scenes at the 7FAM Viewing Party…

22 Feb

So, it’s time to dish. My viewing party for “Episodes of an Untitled Film” (featuring James Franco) last night was a major success! Some of my blogger besties were in attendance, including Helena from Brooklyn Blonde, Christine from My Style Pill, Annie from Refinery 29, Natalie from Natalie Off Duty, and so many more.  Of course, everyone loved the Kauai floral denim I was rocking (and why wouldn’t they?!)


Our ever-so-fabulous Creative Director, Michele Manz flew into town from London to share special deets about the collection and collaboration with James Franco.  All of the girls were drooling over how amazing Lily looked in all three Episodes!

And let’s be real… what’s a party without cocktails? With the help of my good friends at Patron, and their super cute bartenders, we created cocktails in-theme with the 7FAM spring collection (Neon Citron, Pink Lustre, and Garden Party). Pure genius! I’ve included a pic of the ingredients so you can play hostess with the mostess this weekend.  The apps were also adorable! I couldn’t get over the mini lobster rolls and baby turkey burgers.


At the end of the night, all of the girls went home with two pairs of denim (one floral and one of their choice), which they were super stoked about.  We all double air kissed, took a few last Instagr.ams, and said our goodbyes just before 9 PM. Call me an old woman, but I can’t stay out too late on a school night, especially when I have so many other press previews to plan for next week.  Stay tuned, because I think everyone had such a major time at this event, we’ll be planning WAY more for the future!


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