Archive | August, 2013


30 Aug

The last weekend of summer is here, with it comes the arrival of cooler weather essentials. Specifically, one of our favorite trends for fall: luxe leather. Whether you splurge or stick within your budget, real and faux leather pieces always stay true to a classic aesthetic and hold strong from season to season. Here, three of the most stylish girls we know show us how to wear the trend with their favorite go-to denim pieces: 


Denim Squared

Aimee Song of Song of Style greets the season in a relaxed-yet-chic outfit that proves with incredible styling, a Canadian tuxedo is anything but ironic. Her Slightly distressed 7FAM denim and a classic chambray shirt actually create the perfect palette for the jacket of the season: a rocker-worthy leather topper. Want to boost your edge factor? Add studded accessories and an extreme heel for a sharp and pointed emphasis.


Go Graphic

Printed denim and faux leather? Yes, you can wear both trends. Jane Aldridge keeps the focus on her 7FAM high-shine coated cropped skinnies by pairing them with classic black pieces. Wear with minimal accessories for a sleek modern look.


Double Duty

Kelly Framel of The Glamourai, transitions into fall with the wear-everywhere 7FAM coated pants paired with a silk top and leather jacket. Who says leather on leather is strictly for dudes on motorcycles? The silk top adds a feminine touch to the otherwise bad-ass outfit.

Fall Style

23 Aug


Our latest campaign mines the enduring concept of endless love and drama.  And although summer is almost over, our mood film is red-hot and ripe with luxe leather, romantic lace, and dramatic blacks and whites.

Fall head over heels for the full film, and feel free to wear your heart on your sleeve OR your pant leg. The time is now to embrace the ever-changing moods of the season


The Romantic

Add edge to flirty denim with luxe leather in fall’s must-have hue: deep red. The contrast is sultry yet sweet, and minimal accessories keep the look appropriate for day or night.


The Wild One

Tame bold prints with wardrobe essentials in classic tones. Unexpected details like asymmetrical hemming and detailed seams keep things interesting.


The Dreamer

Autumn Hues ground ethereal florals for an effortless look full of texture and intrigue. (P.S. Blush pumps always elevate your style)

MAN[ual] of Style: Dress to the nines from 9-5 and Beyond

16 Aug

The notion of a strict dress code is becoming passe, as we constantly move between meetings, lunches, dates and nights out. Keep your style on-point in all situations by getting your wardrobe up to speed.

A base model made up of versatile basics is essential, and here, we’ve gathered the best fall outwear, accessories and more to tailor your look to any occasion.

The Lunch Meeting


Be ready to sign a client, create the next hottest app, or land a new gig

Base: Jeans in a clean, dark wash are versatile and dressy enough for a creative business lunch when paired with an oxford shirt in white

Add on: Part trench, part pea coat; this modern take on a classic pulls together perennial staples


The First Date


Cool and collected always impresses

Base: Offset the deep hue of the jacket with a pair of jeans in a medium grey or blue wash, a herringbone shirt in oxblood and classic brown shoes

Add on: Add an edge to your look with a wax coated denim jacket done in a rich color


The Night Out


Let loose with the perfect mix of comfort and style

Base: you can do denim on denim. Opt for crisp black jeans and brown boots to create contrast

Add-on: The two-tone color of this shirt makes it feel relaxed while remaining stylish

Man of Sole

9 Aug

Don’t think shoes can anchor an entire outfit? Think again. A stylish pair pulls together any look and believe us, the ladies notice. Whether you want a sporty look, a rugged ensemble or are getting dressed to the nines, our fall shoe lineup has something for every guy in every situation. And don’t worry, you can still wear the jeans – these sleek pairs pairs add a refined edge to your denim and we’ve even broken down each look for you:


Rugged Prepster:

A taupe lace-up is your new everyday go-to. Wear with the Brayden in Black Coated Indigo.


Stylish Sportsman:

Opt for a pair of kicks in navy to up your sneaker game. Wear with the Carsen Modern Straight Leg in Wheat Brushed Twill.


Adventure Seeker:

These sleek yet durable Vick boots are a modern classic. Wear with the Standard in Pale Ale


Rock Legend:

To put it simply, our Logan boots rock. Wear with a cuffed Paxtyn in Dark & Clean


Sleek Hipster:

A tan boot is cool enough for downtown but slick enough for uptown. Wear with the Slimmy in Indigo Herringbone

Anatomy of a Jean: Luxe Performance

1 Aug

Wonder what went into creating a jean with the perfect fit and ultimate durability? Our designers (aka our denim engineers) spent years researching what you want in a jean, and then years developing a pair to meet these requirements: an enduring fit and luxe feel. Essentially, a jean that could handle your busy lifestyle while making it all the more stylish. Enter: Luxe Performance

So, here is how we made our best engineered jean yet, proving that performance and perfection go hand in hand:

Let’s get even deeper into the anatomy of these jeans:


Engineering: this isn’t your ordinary denim. New advanced technology warps the cotton with high-stretch fibers, and then weaves them all together on a patented machine unique to this fabric.


Recovery: Luxe performance denim has less than 1% growth and over 95% recovery, no matter how long or frequently the jeans are worn.


Performance: From day to night or through an international flight, each pair of jeans performs optimally, retaining the exact same shape and feel it started with.


Comfort: The inside of the jeans has a cashmere-like feel achieved through an exclusive brushing process that combs the inside of the denim to make it feel as soft and luxe as possible.


Craftsmanship: it takes 25% longer to create a pair of Luxe Performance jeans due to detailed process of brushing the denim until it’s incredibly soft.


Luxury: Never before has denim delivered this level of quality and comfort. The luxurious texture and unparalleled softness make these the next level in denim innovation.

Get your hands on this next level denim here and experience the innovation of Luxe Performance for yourself!