Archive | March, 2014

Spring Denim Gets Dreamy

28 Mar


Spring has officially sprung and if there’s one thing we can be sure of, it’s that blue is the most stylish hue of the season.


You’ve seen our Dreaming in Blue influencers take off on their ultimate open road adventures, wearing the latest in chic, versatile and ready-for-anything denim attire, now take their lead and wrap yourself in the best denim for embarking on your spring and summertime adventures.

From sea-soaked deep indigos to sun drenched shades of distressed pale blue, there is a shade of denim for every destination. Throw on a pair of Slim Illusion dark navy skinnies with some nautical stripes for a day of sailing along the coast, top off your all-white ensemble with a perfectly worn-in denim jacket for a quick jaunt to Catalina or keep it California cool with Slim Illusion sky blues and a white tee for an impromptu stroll on the beach. Or better yet, pack up every shade and hit the open road.


Like all good dreams, you just never want them to end. That’s why we’re continuing the Dreaming in Blue contest to include an upcoming sweepstakes where one lucky winner will receive a $1,500 7 For All Mankind gift card to create their ultimate denim wardrobe.

Stay tuned for details. And in the meantime – keep dreaming.


Into the Blue: Andrew Arthur Captures California’s Quintessential Coastal Style

24 Mar


If you’ve got a serious case of wanderlust, photographer Andrew Arthur’s images from his dream road trip up Highway 1 along the Pacific Coast might be just the thing to get you out of your seat and into a car to discover the peaceful, natural and romantic California coast in the way Andrew was able to capture it.

His images straddle introspective solitude and a ready-for-anything attitude that is so necessary for a great adventure. From a cliff’s edge to a quiet moment on the beach, Andrew discovered what is timeless and unique about the area stretching through idyllic Malibu.


He clearly soaked up the stunning nature surrounding him as well as made a point to stop at some famous landmarks along the way.

“Neptune’s Net is THE biker pit stop if you’re cruising up the coast on Highway 1.” Says Andrew about the famed restaurant and bar. “Good eats, great view, you can’t pass it up.”


He even escaped to “Italy” on his trip, when visiting the historic Getty Villa.

“One day I will visit Naples but until then this will do just fine.” Remarks Andrew about the impressive grounds of The Getty Villa.


From the beach to a must-see biker bar, Andrew’s images were heightened by a coastal-chic wardrobe that included a super versatile heather grey stripe sweatshirt which he could easily pair back with his Luxe Performance Slimmy jeans in the Angeleno Hills wash and for chillier days or nights, throw on his grey Trucker jacket or white denim jacket as a stylish and effective layer.

“This jacket is perfect for early morning grey weather.” Says Andrew about his trusty Trucker jacket. “It’s super thin and comfortable.”


But the best item Andrew packed was his Canon 5D Mark III camera, on which he was able to get such pristine images of where the ocean waves meet the sand and where the jagged cliffs meet the sky, with such amazing detail.

He also relied on good old Polaroid film to get some sentimental snap shots.

“Lately I’ve been really into shooting Polaroids with my Fujifilm Intax 210.” Says Andrew “I like the idea of having an instant “memory” right in front of you.”


Between stunning dawn to dusk photos and inspiring landscape images, we have no doubt Andrew was able to make a lot of memories as well as beautifully capture the California coast most people dream about.


Palm Springs Chic: Hillary Kerr Hits the Open Road in Style

17 Mar


It’s a no brainer that when embarking on a lengthy road trip, an easy and relaxed outfit is in order. But, when said road trip is to the super stylish city of Palm Springs and you’re a fashion writer with flare and a penchant for great accessories, the ensemble needs to be chic, versatile and comfortable.

When Hillary Kerr hit the open road on the ultimate dream escape to Palm Springs, she went wearing her adorable and essential sunglasses, 7 For All Mankind’s versatile and slimming Slim Illusion Jeans and an appetite for adventure.


“There’s something about Palm Springs that I’ve always adored.” Says Hillary. “It was the destination for my first “real” girls’ trip with my friend after high school and I always manage to find inspiration there.”

She still considers it an amazing girl’s get away and frequents The Parker Palm Springs and The Colony Palms hotels for the gorgeous and relaxing atmosphere.

While endlessly lounging around the pool is always the ultimate temptation while in Palm Springs, Hillary really took advantage of immersing herself in the beauty of the vast open desert and the freedom of the open road.

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“I always love seeing the Cabazon Dinosaurs: they just never fail to delight. I was a huge dinosaur fan when I was little, so every time I see them, I feel like a kid again.” She says of one of her favorite Palm  Springs attractions.


Wearing her trusty Slim Illusion Mid Rise Skinny in Powder Blue and eye catching Slim Illusion Ankle Skinny in Royal Blue, she was seamlessly able to go from the car to a few pit stops along the way and all the way through to sight seeing and cocktails at one of her favorite haunts.


The revolutionary fabric of the jeans retains it’s shape throughout the day and night and as witnessed on Hillary, always looks sleek, chic and ready for anything.

Along with a few pairs of Slim Illusion, Hillary packed other stylish road trip essentials like colorful cross body bags, oversized sunnies, vintage rock t’s and a sumptuous leather jacket. Part rock, part route 66 – her look couldn’t be better for a dream escape to the desert.


But besides the clothes, there are other important road trip essentials, like snacks, music and a great traveling companion.

“You want a great person sitting shotgun, as they’re in charge of controlling the music and directions,” says Hillary. “Having the perfect playlist—well, several, in my case—is also of paramount importance. I’ve been on a real soul and Motown kick lately, so “Papa Was A Rollin’ Stone” by The Temptations is the must-have song to start your road trip right. This is silly, but I also have a thing about Corn Nuts; I never eat them unless I’m on a road trip, so that’s an essential snack. And finally, a fountain soda, preferably Diet Pepsi, with crushed ice, is my favorite on-the-road beverage.”

We couldn’t agree more.

Click here to shop all of Hillary’s Palm Springs inspired look. 


Dreaming of Design: Aimee Song’s Catalina Architectural Exploration

13 Mar

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Aimee Song might be known for her enviable and easy going style, but architecture and design are her other loves and areas of expertise.

The blogger studied interior design before starting her popular online destination and is crafty and creative at designing cool and functional spaces for her clients.

During her dream road trip to Catalina Island, she took in the sights around the small, Southern California sea town, including the Victorian-inspired architecture, Spanish influence, quaint restaurants and wild and rocky terrain of the area.

Between the vivid blue ocean and sky, plus the adorable and eclectic town of Catalina, its no surprise Aimee was super inspired creatively in her design work and style.


She brought out her crisp, Island-appropriate  Mid Rise Ankle Skinny With Faux Leather Trim in White and mixed it with summery espadrilles and oversized sunglasses for a comfortable yet chic look.

While Aimee’s look is thoroughly modern, her stay at the Hotel St. Lauren gave her a glimpse into the island’s storied past.

“The hotel was cute from the outside but the interior was quite dated.” She says. “It’s cool if you like an all pink decor that kind of looks like it would belong to your great grandmother.”


The dated design may not have been up this interiors expert’s alley, but she did gather a lot of great ideas even during her short stay.

“Staying on a small island means the rooms are smaller too, which results in smart planning when designing a space.” Says Aimee “I’m inspired to design a space to be really efficient when the size is limited, so that my clients are able to enjoy the space and always feel like they’re on vacation!”

Aimee nailed the dream vacation look as well as the design. She even has bigger plans to build someone’s dream house someday.

“I saw a lot of construction going on in Catalina Island,” she says. “It would be amazing if I could design a beautiful vacation home for someone!”

We have no doubt someone out there would find that amazing as well.

Catalina Cool: Aimee Song Steps into Spring Wearing the Best in Denim Basics.

9 Mar


When blogger and 7 For All Mankind Dreaming in Blue influencer, Aimee Song, chose Catalina Island as her dream destination, she had two things in mind – great food and big adventure.

The ever-stylish Aimee couldn’t have chosen a better location to accomplish both, as well as flaunt a mix of chic, easy and island friendly denim to go with her favorite designer accessories.


Much like Aimee herself, Catalina is oozing with charm due to the quaint Victorian-style architecture and the no cars allowed policy. People zip around the island on golf carts and unsurprisingly, Aimee didn’t miss a beat when trying the local custom.

“Since it’s such a small island, most people drive around with golf carts and it’s so cute to see all the golf carts parked in front of the houses.” She says.

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Between the golf carts, colorful buildings and ocean side eateries, the vibe of the island is incredibly eclectic and laid back – perfect for the versatile wardrobe Aimee packed for her long weekend.

She sported beach appropriate Mid Rise Ankle Skinny With Faux Leather Trim in White and city ready Fashion Pieced Skinny in Black Jeather & Denim, with cozy knits and summery sandals and espadrilles, while strolling around the island.


Even during her zip-lining excursion, a pair of Slim Illusion Skinnies in Powder Blue served as part of her cute and durable road trip uniform.

“Zip lining was great and allows you to see the beautiful scenery.” Says Aimee. “Once you are up there looking at the gorgeous view, you completely forget about the height.”


As a well-deserved reward for her bravery, Aimee indulged in the local fare, which is includes a lot of the fresh seafood caught near by.

A self-proclaimed foodie, Aimee’s palette is well versed in great southern California cuisine and the meals she had while in Catalina proved on par with the best she’s ever had.

“Everywhere I ate had really good food.” Says Aimee. “The crab artichoke dip at the Bluewater Avalon was my favorite! Also the lobster dish at Lobster Trap was amazing.”

It’s just a boat ride away, but in many ways, Catalina can feel like a far off land, one that certainly inspired Aimee to keep dreaming and explore unchartered water.

“I grew up in California yet I’ve never had a chance to visit Catalina Island.” She says. “It’s so close, yet you feel like you’re in a completely different country. It was definitely a dream destination for me.”

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Make Your Dreams a Reality with the Dreaming in Blue Video Contest.

2 Mar

You know that saying, “If you can dream it, you can do it?” Well, we’re aiming to bridge the gap between dreaming and doing by giving the winner of our Dreaming in Blue video contest a $5,000 cash prize to kick start their ultimate adventure, plus an all-expense paid trip to an arts and music festival in India, California – a sort of dream escape unto itself.

You’ve seen our influencers California dreams become a beautiful reality, now realize yours by creating a video that illustrates your goals and wants whether that be traveling, creating, playing or giving back.

Taking a cue from our influencers’ amazing road trips and create a video that takes us inside your own ultimate dream. The person with the video that we find the most moving and inspiring will win the top prize.

Dream, create, inspire and win. The sky’s the limit.

Now, what are you waiting for? Here are all the amazing reasons why it’s worth entering:

Your Dream Prize Package Includes
-$5,000 cash prize, a trip for two to an arts and music festival in Indio, California from Friday, April 18 – Sunday, April 20, 2014.Also included: Airfare to and from Los Angeles, two General Admission tickets and shuttle passes, 3 night stay at the Hilton Palm Springs Hotel, daily spending money, and a 7 For All Mankind outfit so you can arrive to the festival in true California style.

That’s $8,500 in prizes for dreaming big and getting creative!

Don’t miss your chance to win. Enter the Dreaming in Blue Video Contest and read the fine print at .  Contest starts Monday, March 3, 2014 ends Saturday, March 29, 2013.

Good Luck! And thank you for sharing your dreams with us.