Archive | April, 2014

Things You Should Know for Coachella Weekend 2

17 Apr


The first weekend of Coachella has come to a close, but the party is far from over. If anything, the momentum is even stronger. Plus, now we now know a few key things in order to be even more prepared for the second installment of our favorite music fest.

Last week brought more than just an all out fun music festival. We also crowned the winner of our Dreaming in Blue video contest! Congratulations to Angelica of Angelica Joy Jewelry who inspired us with her video and won a trip for two to Coachella and $5000 to make her dreams come true.

Angelica will be enjoying the music, style and heat of the desert festival and along with the rest of us, may benefit from knowing the following tips.

From the best acts to effectively beating the crowd, here are the most important things to know for Coachella, weekend #2.

Girl Power: Ellie Goulding and Haim Rock Harder than the Rest.

This year, it was the girls – specifically British pop princess, Ellie Goulding and the L.A. sister band, Haim – that had festival-goers buzzing loudest. Goulding got the crowd going with her upbeat hits that she added a decidedly rock twist to, wearing an all-black leather outfit, even incorporating metal band hair flip moves into the mix.

Haim’s songs, as well as talk of their talent, has been on the tip of everyone’s lips and even in the heat of the late afternoon desert sun –

The group didn’t disappoint.


Don’t Miss the Giant Moon Man.

As if most of the surroundings at Coachella don’t seem surreal enough, festival-goers (and their Instagram accounts) were in awe of the giant space explorer that glided through the crowd on wheels.

 moon man

Great Gourmet Eats in the Middle of the Desert.

Coachella’s come a long way from basic beer and French fries. Gourmet hipster food has officially found its way to the desert, creating almost as much of an attraction as the music. Here are the epicurean highlights:

Night + Market

Stumptown Coffee

Salt + Straw

Craft Beer Garden

 craft beer

Plan Accordingly.

You never really know what fun or frustration a weekend at Coachella will bring and that’s all part of the adventure, right?

But there are a couple of things, besides staying hydrated, that will help keep everything on an even keel.

1.    Get there early or arrive after nightfall – We get it. The ideal situation is to wake up late, lounge around the pool and/or hit a mid day party, then head into the festival around the late afternoon. Go ahead and do that, but be forewarned that everyone else and their crop top- wearing buddies are doing the same thing, thus making the bottleneck traffic jam at the gates a total, and not to mention, scorching nightmare. Either arrive early at the beginning of the day, or wait until the sun goes down to avoid a massive crowd and potential sunburn.

2.    Use a car tracking app – Why ruin a fun day of music and hanging with friends with an hour of walking through a dusty parking lot to find your car? Download a trusty app that leads you back to your car with no fuss. An app like Find My Car is a good one. Get it. Use it. You’re welcome.


The 7 Most Surprising Things About Coachella

10 Apr


When people in L.A mention “Music Festival Season” we suspect that they’re really referring to The Coachella Valley Music and Arts Festival aka “Coachella”.

Not only is it one of the biggest and most well attended music festivals in the world (hello, with past acts like Radiohead, Coldplay, Kanye West and a hologram Tupac in the mix, how could it not be?) it’s staged in the hot desert sun, which is the most perfect setting for skin baring and denim centric ensembles that people love to flaunt all weekend long.

But while you might be familiar with the bands and the fashion, trust us – you don’t have this massive festival totally figured out.

Here are the 7 most surprising things to know about Coachella and perfect trivia to drop on your friends while waiting in line for the port-a-potty:

1. It’s been sold out since 2004 – The first year Coachella sold out was 2004 and Radiohead was the headlining act. Today, tickets sell out within hours of going on sale.

2. Coachella started in 1999 – Beck and Rage Against the Machine were the headliners and the band, A Perfect Circle, was the first band ever to perform at the festival.

3. No Show in the year 2000 – Due to alleged financial woes, Coachella went on hiatus in the year 2000. It was back the next year with some modifications such as: holding it as a single day event in April in order to avoid soaring desert temps.

4. Go Green: In 2007, Coachella worked with Global Inheritance to promote a 10 for 1 recycling program, rewarding anyone who collected 10 empty water bottles, with 1 free full bottle.

5. Denim Daze – While the blazing desert sun is a scorcher during the day, the polo fields get really chilly as soon as night falls. Bringing your trusty 7 For All Mankind jean jacket and favorite worn in cut offs are a no fail festival ensemble that will keep you comfortable and chic.

6. Big Bucks – Something’s clearly working with Coachella founder Paul Tollett’s grand plan, because, Coachella is the most profitable music festival in the US today.

7. Luxe Amenities: In 2012 the festival camp grounds began featuring recycling, showers, a general store, phone charging stations and an Internet cafe with free WiFi.

Liz Cherkasova Discovers Eclectic Vintage Treasures in the Desert

4 Apr


Liz Cherkasova, the blogger behind Late Afternoon, understands all of the amazing things the California desert has to offer. Sure, she goes to soak up the dry, soul warming heat and lay poolside in a flowy embroidered caftan, but this style setter also seeks out the gorgeous natural terrain, best dive bars and coolest vintage boutiques unique to Palm Springs and Joshua Tree.

She set out on her dream trip packing chic and flirty pieces that work to enhance the romance of the open road. Her French Blue flare jeans, sun bleached Slim Illusion skinnies and Malhia Kent: ankle skinnies in rose gold, all paired perfectly with the flowy and eclectic items she brought along to layer for her day to night look.


“French Blues and a lace robe lend a sense of romance and intrigue on the road.” Liz says about her boho-chic ensemble. She also brought along her favorite, trusty pair of black ankle boots that served her up-for-anything sense of adventure as well as her laid back style.

“You never know when you’ll come across a rock to climb.” She adds. “That’s why I always opt for my go-to boots and denim.”


When she wasn’t scaling the stunning red rocks of the deserts, Liz was hunting for treasure – vintage clothing treasure that is – at one of her favorite stores for scoring the sartorial gems she loves to incorporate into her signature look.

“The Fine Art of Design is the best vintage boutique in all of California.” Says the pink-haired blogger. “It is owned and curated by a dear friend of mine who has an impeccable eye for vintage. When you’re there you can find anything from Chanel to a 1960’s gown worn to the Oscars.”


The vintage rocker vibe of her denim and vintage outfits were perfect for heading out to hear some amazing bands play at a local venue she frequents while visiting the area.

“Pappy’s is by far the best secret venue in the desert.” Says Liz “It hosts some of the coolest bands and in between weekend 1 and 2 of Coachella you can see some of the artists for the price of a couple of beers. Plus they have the best chili I’ve ever had.”


Whether it’s gearing up for a music festival or seeking out the best of Palm Spring’s local culture, Liz doesn’t take any of it for granted and always manages to sport the dreamiest outfit while experiencing all of it.