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Our Birthday Bash With Vogue Brought Out Hollywood’s Hottest Dudes

15 Nov

We’re pretty party crazy—after all, we only turn 10 once! We filled you in on our Vanity Fair bash, and now we’re giving you the 411 on last week’s intimate dinner we threw with Vogue to celebrate our new book, The Seven Senses. Some of Hollywood’s hottest man-candy came out to party, including Matthew Rhys, Dave Annable, and Lorenzo Martone. The gals weren’t too shabby either—Odette Yusman, Perrey Reeves, Emmanuelle Chirqui, and Rashida Jones sipped cocktails from Patron and danced to the beats of DJ Angelique Bianca. And, of course, our fans didn’t leave empty-handed: All the guests got our new book!

NYC’s Hottest Pre-Art Basel Party!

11 Nov

If you’re not familiar with Art Basel Miami, it’s pretty much the hottest thing in art like ever. But even if you’re not going (December 2-5) you can still get in on all the art action right here in NYC. On November 18, the Chelsea Art Museum will play host to Artlog’s annual Pre-Miami Collectors party, bringing together the chicest gallerists, collectors (natch), writers, and tastemakers. We’re loving everything about this bash, from the copious cocktails and snacks from Shake Shack,  to music from The Misshapes and design duo Timo Weiland & Alan Exckstein, plus an art projection from artist Conrad Ventur. Getting your art on has never been so fun.

Thursday, November 18, 8:30 p.m. to 12 a.m., Chelsea Art Museum, 556 West 22nd Street

Tickets, $25, available here.

Start Your Saturday Night Right With Our Fashion Now Party In Charlotte

21 Oct

Back in May, we gave Charlotte a little something to smile about with the opening of our very first North Carolina store, and, don’t you know, we’re still celebrating. This weekend, we’re helping you get your Saturday off to a rocking start at our 2,100 square foot boutique in the Southpark Mall, the city’s hottest shopping destination, with “Simon’s Fashion Now,” party. Come straight after brunch—for four hours we’ll be serving up the champers and mixing some sick beats, plus you’ll score 20% off all purchases during the event. At 4 p.m. all our fave looks will also work it on the runway for the mall’s not-to-miss fashion show. Just pace yourself—your Saturday night won’t know what hit it.

Saturday, Oct 23, 2010, 2 p.m. to 6 p.m., Fashion Show at 4 p.m.;  SouthPark Mall, 4400 Sharon Road, Charlotte, North Carolina.


Shop Crawl! Stop By Our Bleecker Street Store At This One-Night-Only Event

29 Sep

Wouldn’t it be sweet if all your favorite boutiques were on one street and, together, decided to throw a party with lots of cocktails, nibbles, and rad deals? Well, this pipe dream will become a reality tomorrow night—Lucky magazine is teaming up with Refinery29 to host a shopping crawl on Bleecker Street, and wouldn’t you know that we’re getting in on the action! Look for special treats, street-style photogs, discounts, music, beauty touch-ups, and of course, the aforementioned drinks and deals—we’re offering 20% off everything! So, c’mom, get lucky!
For more information, download the map here! Thursday, September 30, 6 p.m. to 9 p.m., 347 Bleecker Street (at Charles Street); 212-255-2705

ID Your Denim At Our Bloomingdale’s Shopping Parties

29 Sep

We know you have a style all your own, so we want to help you make your 7s even more special. Tomorrow and Saturday we’re hosting some killer shopping events at Bloomies, with the chance to personalize your own denim! Browsing has never been so fun (think sweet treats!), plus with every purchase you can step on up to our special denim ID station. Trust, you’ll stand out from the crowd—in a good way.

Thursday, 5 p.m. to 8 p.m., Bloomingdale’s 59th Street

Saturday, October 2, 1 p.m. to 4 p.m., Aventura Mall, Fashion Valley, Roosevelt Field

For more store locations details, click here.

Bottoms Up! The Trouser Happy Hour Comes To L.A.’s Soho House!

24 Sep

As you know, we take our togs very, very seriously. So, in order to truly show you how much we obsess our fall/winter trouser collection, we decided to assemble a very fabulous group of friends and 7 admirers to our Trouser Happy Hour at L.A.’s Soho House. Here, not only did we have a chance to introduce our sublime new selection of tailored bottoms, but a cool mix of celebs, stylists, and editors all got to wind down after a long day with cocktails, music, and lots of fashion inspiration. Thanks to Ashlee Simpson Wentz (who, by the way, loves the Georgia!), Amy Smart, Hayden Panettiere, and Stacy Kiebler, among other lovelies who came out to show their affection. Could the Trouser Happy Hour be moving to NYC??? Stay tuned…

TV Night! Watch “Arrested Development” At The Knitting Factory In Brooklyn

20 Sep

Grab the blue paint and don your favorite pair of 7FAM cut-offs for a night with the very awesome Bluth Family at Brooklyn’s Knitting Factory. Watch the best episodes from Arrested Development Season Three while snacking on free frozen bananas and listening to live music from The Nevernudes. Die-hard fans should come back the following week for Season Three highlights…we’ll definitely be there.

Monday, September 27 at 8 p.m.
The Knitting Factory Brooklyn Front Bar
361 Metropolitan Avenue; Brooklyn

Stylish Snaps From Our Party With Interview At Clic Gallery

15 Sep

Last night, the city was a-buzz with Fashion Week parties, so we wanted to switch it up and inject a little art amid the frock fetes. To get into the creative groove, we teamed up with Interview magazine to host a reception for “Andy Dandy,” the Hilton Brothers’ latest exhibition, at Soho’s uber-edgy Clic Gallery. The show, which runs until October 3, features Christopher Makos and Paul Solberg’s photographs—Marko’s stark, black-and-white, pics of Andy Warhol in gender-bender poses,  contrasted with Solberg’s stunning shots of live flowers. The diptychs were as gorg as the crowd—who mingled with the crazily dressed artists, sipped some strong vodka, and took a break from the runway.

Until October 3, Clic Gallery, 255 Centre Street (at Broome Street); 212-219-9308

Celebrate Fashion’s Night Out 7 Style Tonight!

10 Sep

We’re so amped about Fashion’s Night Out, we’re renaming it Trouser’s Night Out! We can’t think of a better way to party tonight then sneaking a peek at all of our awesome new trouser styles—accompanied by music, and champers, of course. Plus, savvy shoppers will get on-the-spot hemming by Denim Therapy, uber-glam makeovers from the gurus at Tarte Cosmetics, and special prezzies with any purchase. Come party with us as we put a denim spin on this year’s festivities—just don’t blame us if your head is spinning in the A.M. too!

NYC: 6 p.m. to 11 p.m. at our Bleecker, Soho, and Flatiron boutiques.

LA: 5 p.m. to 10 p.m. at our Roberston and Century City stores.

But, don’t worry, even if you don’t call LA or NYC your home, you can still get  FNO-ed right!

Stop by for some bubbly and serious shopping from 5 p.m. to 9 p.m. at the following locations:

King Of Prussia
Kierland Commons
Garden State Plaza
Palazzo in Las Vegas
Fashion Island
Houston Galleria

Get Your Party On With Two Hawaiian Events That Will Have You Saying Aloha!

27 Aug

Art, fashion, drinks? Yes please! We’ve got not one, but two events that will have your weekend off to a very good start. If you happen to be in Hawaii, we’ve got you covered with a blowout tonigh at the Ala Moana Center, and another on Friday at the Royal Hawaiian Shopping Center. We’re talking music, sake, sushi, and of course shopping, all to celebrate our exclusive collaboration with artist Mika Ninagawa. Exchange small-talk  local art aficionados and VIP members of the Contemporary Art Museum of Honolulu for some serious culture conversations, then head over to peep Ninagawa’s iconic flower photographs in vivid detail on t-shirts, skinny jeans, and the cutest pair of denim shorts we’ve ever seen. Come say hi—we’ll be at the sake bar!

August 27, 4-9pm, 7 For All Mankind, Ala Moana Center; 1450 Ala Moana Blvd; 808-946-9622

August 28, 5-10pm, 7 For All Mankind, Royal Hawaiian Shopping Center; 808-926-1014